Papers from the Alan Rawel CIPR Conference /

This e-book presents six of the accepted papers from the Alan Rawel CIPR Conference 2007 - designed to partner PR academia and industry. The papers discuss the broad themes of ethics and PR, considering corporate social responsibility, the role of the new media and crisis responsibility and manageme...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor Corporativo: Alan Rawel CIPR Conference
Otros Autores: Pieczka, Magda
Formato: Electrónico Congresos, conferencias eBook
Idioma:Inglés
Publicado: [Bradford, England] : Emerald Group Pub., [2007]
Colección:Journal of communication management ; v. 11, no. 4.
Temas:
Public relations > Congresses.
Social responsibility of business > Congresses.
Relations publiques > Congrès.
Entreprises > Responsabilité sociale > Congrès.
BUSINESS & ECONOMICS > Public Relations.
Public relations
Social responsibility of business
Conference papers and proceedings
Acceso en línea:Texto completo
Descripción
Sumario:This e-book presents six of the accepted papers from the Alan Rawel CIPR Conference 2007 - designed to partner PR academia and industry. The papers discuss the broad themes of ethics and PR, considering corporate social responsibility, the role of the new media and crisis responsibility and management.
Notas:Title from PDF caption (viewed February 18, 2008).
Descripción Física:1 online resource
Bibliografía:Includes bibliographical references.
ISBN:9781846637537
1846637538
ISSN:1363-254X ;

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