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Internationalization of services /
In this e-book the important role played by services in the global economy is emphasized. As marketplaces around the world become more competitive the volume of services delivered tends to increase, as does the extent to which firms look to services to gain competitive advantages. It seems apparent...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
[Bradford, England] :
Emerald,
2007.
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| Colección: | Journal of services marketing ;
v. 21, no. 6. |
| Temas: | |
| Acceso en línea: | Texto completo |