Cargando…
Behavioural pricing /
The practice of pricing is undergoing constant change. The brand manager's decision process on what price to charge has evolved over the years, and has become an increasingly complicated task. While pricing decisions were often guided by cost, the competitive nature of markets and the increasin...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
[Bradford, England] :
Emerald,
2007.
|
| Colección: | Journal of product & brand management ;
v. 16, no. 7. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
| LEADER | 00000cam a2200000 a 4500 | ||
|---|---|---|---|
| 001 | EBOOKCENTRAL_ocn192003738 | ||
| 003 | OCoLC | ||
| 005 | 20240329122006.0 | ||
| 006 | m o d | ||
| 007 | cr cnu---unuuu | ||
| 008 | 080213s2007 enk ob 000 0 eng d | ||
| 040 | |a N$T |b eng |e pn |c N$T |d YDXCP |d OCLCQ |d IDEBK |d NRU |d OCLCQ |d EBLCP |d OCLCQ |d OCLCF |d OCLCQ |d DEBSZ |d OCLCQ |d ZCU |d MERUC |d ICG |d OCLCQ |d WYU |d DKC |d AU@ |d OCLCQ |d UKAHL |d OCLCO |d OCLCQ |d OCLCO |d OCLCL | ||
| 020 | |a 9781846637193 |q (electronic bk.) | ||
| 020 | |a 1846637198 |q (electronic bk.) | ||
| 029 | 1 | |a DEBBG |b BV044128299 | |
| 029 | 1 | |a DEBSZ |b 430462786 | |
| 035 | |a (OCoLC)192003738 | ||
| 050 | 4 | |a HF5416.5 |b .B44eb vol. 16, no. 7 | |
| 072 | 7 | |a BUS |x 058010 |2 bisacsh | |
| 082 | 0 | 4 | |a 658.8/16 |2 22 |
| 049 | |a UAMI | ||
| 245 | 0 | 0 | |a Behavioural pricing / |c guest editors, Hooman Estalami and Sarah Maxwell. |
| 260 | |a [Bradford, England] : |b Emerald, |c 2007. | ||
| 300 | |a 1 online resource | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a Journal of product & brand management, |x 1061-0421 ; |v v. 16, no. 7 | |
| 500 | |a Title from PDF cover (viewed February 13, 2008). | ||
| 504 | |a Includes bibliographical references. | ||
| 520 | |a The practice of pricing is undergoing constant change. The brand manager's decision process on what price to charge has evolved over the years, and has become an increasingly complicated task. While pricing decisions were often guided by cost, the competitive nature of markets and the increasing complexity of consumer psychology have shifted pricing practice into an arena where factors other than cost determine optimal prices. The papers included in this e-book reflect the underlying theme that price setting practices by brand managers need to integrate the knowledge of consumers' psychologica. | ||
| 505 | 0 | |a Cover; Contents; Guest editorial; Value-informed pricing in its organizational context: literature review, conceptual framework, and directions for future research; An integrated model of price, satisfaction and loyalty: an empirical analysis in the service sector; The effectiveness of "scratch and save" promotions: the moderating roles of price consciousness and expected savings; Will you care when you pay more? The negative side of targeted promotions; Bundles = discount? Revisiting complex theories of bundle effects. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Pricing |x Psychological aspects. | |
| 650 | 0 | |a Consumer behavior. | |
| 650 | 6 | |a Prix |x Fixation |x Aspect psychologique. | |
| 650 | 6 | |a Consommateurs |x Comportement. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Sales & Selling |x Management. |2 bisacsh | |
| 650 | 7 | |a Consumer behavior |2 fast | |
| 650 | 7 | |a Pricing |x Psychological aspects |2 fast | |
| 700 | 1 | |a Estalami, Hooman. | |
| 700 | 1 | |a Maxwell, Sarah, |d 1938- |1 https://id.oclc.org/worldcat/entity/E39PCjvmDvTDkW9yDBGqK8Pwyd | |
| 758 | |i has work: |a Behavioral pricing (Text) |1 https://id.oclc.org/worldcat/entity/E39PCFWrW87ytJkMpQG9YQrHyb |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 830 | 0 | |a Journal of product & brand management ; |v v. 16, no. 7. | |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=328749 |z Texto completo |
| 938 | |a Askews and Holts Library Services |b ASKH |n BDZ0020746715 | ||
| 938 | |a EBL - Ebook Library |b EBLB |n EBL328749 | ||
| 938 | |a EBSCOhost |b EBSC |n 218750 | ||
| 938 | |a YBP Library Services |b YANK |n 2777254 | ||
| 994 | |a 92 |b IZTAP | ||