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Media and audiences : new perspectives /
"A simple yet excellent overview of the multilayered path of audience research, tracing its evolution over the last century!"--"European Journal of Communication." How has the concept of 'the audience' changed over the past 50 years? How do audiences become producers an...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Maidenhead :
Open University Press,
2003.
|
| Colección: | Issues in cultural and media studies.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Ross, Karen, |d 1957- |1 https://id.oclc.org/worldcat/entity/E39PCjMyJDK8g7DhRxyhx6DxMq | |
| 245 | 1 | 0 | |a Media and audiences : |b new perspectives / |c Karen Ross and Virginia Nightingale. |
| 260 | |a Maidenhead : |b Open University Press, |c 2003. | ||
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| 490 | 1 | |a Issues in cultural and media studies | |
| 504 | |a Includes bibliographical references and index. | ||
| 588 | 0 | |a Print version record. | |
| 520 | |a "A simple yet excellent overview of the multilayered path of audience research, tracing its evolution over the last century!"--"European Journal of Communication." How has the concept of 'the audience' changed over the past 50 years? How do audiences become producers and not just consumers of media texts? How are new media affecting the ways in which audiences are researched? The audience has been a central concept in both in media and cultural studies for some considerable time, not least because there seems little point exploring forms of increasingly global communication in terms of their content if the targets of media messages are not also the focus of study. This book ranges across a wide literature, taking both a chronological as well as thematic approach, in order to explore the ways in which the audience, as an analytical concept has changed, as well as examining the relationships which audiences have with texts and the ways in which they exert their power as consumers.; We also look at the political economy of audiences and the ways in which they are 'delivered' to advertisers, as well as attending to the ratings war being waged by broadcasters and the development of narrowcasting and niche audiences. Finally, the book looks ahead to the future of audience research, suggesting that new genres such as 'reality TV' and new ICTs such as the Internet, are already revolutionising the way in which research with audiences is taking place in the 21st century, not least because of the level of interactivity enabled by new media | ||
| 506 | |3 Use copy |f Restrictions unspecified |2 star |5 MiAaHDL | ||
| 533 | |a Electronic reproduction. |b [Place of publication not identified] : |c HathiTrust Digital Library, |d 2010. |5 MiAaHDL | ||
| 538 | |a Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. |u http://purl.oclc.org/DLF/benchrepro0212 |5 MiAaHDL | ||
| 583 | 1 | |a digitized |c 2010 |h HathiTrust Digital Library |l committed to preserve |2 pda |5 MiAaHDL | |
| 505 | 0 | |a Series editor's foreword -- Acknowledgements -- 1. Introduction -- audiences today -- 2. Audiences in historical perspective -- 3. Audience commodities and audience activism -- 4. Cause and effect : theories in flux -- 5. The audience as citizen : media, politics and democracy -- 6. Fan audiences : identity, consumption and interactivity -- 7. New media, new audience, new research? -- Glossary -- References -- Index. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Mass media |x Audiences. | |
| 650 | 0 | |a Communication. | |
| 650 | 6 | |a Médias |x Publics. | |
| 650 | 6 | |a Information. | |
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| 650 | 7 | |a Mass media |x Audiences |2 fast | |
| 650 | 1 | 7 | |a Massamedia. |2 gtt |
| 650 | 1 | 7 | |a Publiek. |2 gtt |
| 650 | 1 | 7 | |a Consumentengedrag. |2 gtt |
| 650 | 7 | |a Mass media |x Audiences. |2 nli | |
| 700 | 1 | |a Nightingale, Virginia. | |
| 758 | |i has work: |a Media and audiences (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGQQJYk3BM9kvb6m4hwCry |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Ross, Karen, 1957- |t Media and audiences. |d Maidenhead : Open University Press, 2003 |z 0335206921 |z 9780335206926 |w (OCoLC)52879216 |
| 830 | 0 | |a Issues in cultural and media studies. | |
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