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Green to gold : how smart companies use environmental strategy to innovate, create value, and build competitive advantage /
This book explains what every executive should know to manage the environmental challenges facing society and the business world. Based on the authors' rich experience with forward-thinking companies around the world, "Green to Gold" demonstrates how corp
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New Haven [Conn.] :
Yale University Press,
2006.
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| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Esty, Daniel C. | |
| 245 | 1 | 0 | |a Green to gold : |b how smart companies use environmental strategy to innovate, create value, and build competitive advantage / |c Daniel C. Esty and Andrew S. Winston. |
| 260 | |a New Haven [Conn.] : |b Yale University Press, |c 2006. | ||
| 300 | |a 1 online resource (xv, 366 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 380 | |a Bibliography. | ||
| 504 | |a Includes bibliographical references (pages 321-348) and index. | ||
| 505 | 0 | |a Introduction : The environmental lens -- pt. 1. Preparing for a new world -- 1. Eco-Advantage : issues and opportunities for business in an environmentally sensitive world -- 2. Natural drivers of the Green Wave : environmental problems and how they shape markets -- 3. Who's behind the Green Wave? : stakeholders and the power they wield -- pt. 2. Strategies for building Eco-Advantage -- 4. Managing the downside : green-to-gold plays to reduce cost and risk -- 5. Building the upside : green-to-gold plays to drive revenues and create intangible value -- pt. 3. What WaveRiders do -- 6. The Eco-Advantage mindset : looking through an environmental lens -- 7. Eco-tracking : understanding your company's environmental "footprint" -- 8. Redesigning your world : designing for the environment and "greening" the supply chain -- 9. Inspiring an Eco-Advantage culture : creating an organizational focus on environmental stewardship -- pt. 4. Putting it all together -- 10. Why environmental initiatives fail : pitfalls to avoid on the way to Eco-Advantage -- 11. Taking action : execution for sustained competitive advantage -- 12. Eco-Advantage strategy : key Eco-Advantage plays, tools, and plans -- Appendix 1. Additional resources -- Appendix 2. Methodological overview -- Appendix 3. Most relevant tools for each green-to-gold play. | |
| 588 | 0 | |a Print version record. | |
| 520 | |a This book explains what every executive should know to manage the environmental challenges facing society and the business world. Based on the authors' rich experience with forward-thinking companies around the world, "Green to Gold" demonstrates how corp | ||
| 546 | |a English. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Industrial management |x Environmental aspects. | |
| 650 | 0 | |a Corporations |x Environmental aspects. | |
| 650 | 0 | |a Business enterprises |x Environmental aspects. | |
| 650 | 6 | |a Gestion d'entreprise |x Aspect de l'environnement. | |
| 650 | 6 | |a Sociétés |x Aspect de l'environnement. | |
| 650 | 6 | |a Entreprises |x Aspect de l'environnement. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Development |x Sustainable Development. |2 bisacsh | |
| 650 | 7 | |a Business enterprises |x Environmental aspects |2 fast | |
| 650 | 7 | |a Corporations |x Environmental aspects |2 fast | |
| 650 | 7 | |a Industrial management |x Environmental aspects |2 fast | |
| 650 | 7 | |a Multinationales Unternehmen |2 gnd | |
| 650 | 7 | |a Umweltbewusstsein |2 gnd | |
| 650 | 7 | |a Umweltbezogenes Management |2 gnd | |
| 650 | 7 | |a Wettbewerbsvorteil |2 gnd | |
| 700 | 1 | |a Winston, Andrew S. | |
| 758 | |i has work: |a Green to gold (Text) |1 https://id.oclc.org/worldcat/entity/E39PCFQGr7xG6PTpJxJhgGjbJP |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Esty, Daniel C. |t Green to gold. |d New Haven [Conn.] : Yale University Press, 2006 |z 9780300119978 |z 0300119976 |w (DLC) 2006022012 |w (OCoLC)70335029 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=3420338 |z Texto completo |
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| 938 | |a Internet Archive |b INAR |n greentogoldhowsm00esty | ||
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