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Product portfolio management and corporate performance in the banking sector.

As services increasingly become a crucial sector of Western economies, the need forscholarly research focusing on the management of product-related decisions becomesstronger. In the financial services sector in particular, deregulation has led to intenseand quite diverse competition, while the devel...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Gounaris, Spiros
Formato: Electrónico eBook
Idioma:Inglés
Publicado: [Place of publication not identified] : Emerald Group Pub., 2005.
Temas:
Acceso en línea:Texto completo

MARC

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520 |a As services increasingly become a crucial sector of Western economies, the need forscholarly research focusing on the management of product-related decisions becomesstronger. In the financial services sector in particular, deregulation has led to intenseand quite diverse competition, while the development of e-banking has added to theintensity of competition. 
505 0 |a EDITORIAL ADVISORY BOARD; Guest editorial; Customer perspectives on the role and importance of branding in Irish retail financial services; Re-engineering service quality process mapping: e-banking process; Learning during developing and implementing new bank offerings Eric Stevens Groupe ESCEM, Tours, France, and Sergios Dimitriadis Athens University of Economics and Business, Athens, Greece; American consumers' attitudes towards commercial banks A comparison of local and national bank customers by use of geodemographic segmentation 
505 8 |a Product development in UK retail banking Developing a market-oriented approach in a rapidly changing regulatory environmentEnhancing microfinance outreach through market-oriented new service development in Indian regional rural banks; Note from the publisher 
590 |a ProQuest Ebook Central  |b Ebook Central Academic Complete 
650 0 |a Banks and banking. 
650 0 |a Portfolio management. 
650 6 |a Gestion de portefeuille. 
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