Making it in public relations : an insider's guide to career opportunities.

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This is a guide to everything one needs to know when pursuing a successful career in public relations. It is an introduction to public relations, written for students who want or need a definition of the profession to understand what they are moving into as a career.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Mogel, Leonard
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Mahwah : Lawrence Erlbaum, 2002.
Temas:
Public relations > United States.
Public relations.
Relations publiques > États-Unis.
Relations publiques.
public relations.
Public relations
United States
Acceso en línea:Texto completo
Tabla de Contenidos:
  • ACKNOWLEDGMENTS; CONTENTS; INTRODUCTION; 1. A Very Short History of Public Relations; 2. Public Relations: What It Is, What It Does; 3. The Components of Public Relations; 4. The Public Relations Counsel Firm: Profiles of the 10 Largest; 5. Life on the Fast Track at a Small Public Relations Firm; 6. An Inside Look at Corporate Affairs at the Bank of America; 7. Public Relations for Diverse Organizations; 8. Getting the Ink: Media Practice, Media Placement, and Media Relations; 9. Internal and Employee Communications, Employee Relations, and Employee Publications.

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