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Making it in public relations : an insider's guide to career opportunities.
This is a guide to everything one needs to know when pursuing a successful career in public relations. It is an introduction to public relations, written for students who want or need a definition of the profession to understand what they are moving into as a career.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Mahwah :
Lawrence Erlbaum,
2002.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
| LEADER | 00000cam a22000003i 4500 | ||
|---|---|---|---|
| 001 | EBOOKCENTRAL_ocn191036462 | ||
| 003 | OCoLC | ||
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| 006 | m o d | ||
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| 019 | |a 936901659 | ||
| 020 | |a 1410602850 | ||
| 020 | |a 9781410602855 | ||
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| 100 | 1 | |a Mogel, Leonard. | |
| 245 | 1 | 0 | |a Making it in public relations : |b an insider's guide to career opportunities. |
| 260 | |a Mahwah : |b Lawrence Erlbaum, |c 2002. | ||
| 300 | |a 1 online resource | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 520 | |a This is a guide to everything one needs to know when pursuing a successful career in public relations. It is an introduction to public relations, written for students who want or need a definition of the profession to understand what they are moving into as a career. | ||
| 505 | 0 | |a ACKNOWLEDGMENTS; CONTENTS; INTRODUCTION; 1. A Very Short History of Public Relations; 2. Public Relations: What It Is, What It Does; 3. The Components of Public Relations; 4. The Public Relations Counsel Firm: Profiles of the 10 Largest; 5. Life on the Fast Track at a Small Public Relations Firm; 6. An Inside Look at Corporate Affairs at the Bank of America; 7. Public Relations for Diverse Organizations; 8. Getting the Ink: Media Practice, Media Placement, and Media Relations; 9. Internal and Employee Communications, Employee Relations, and Employee Publications. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Public relations |z United States. | |
| 650 | 0 | |a Public relations. | |
| 650 | 6 | |a Relations publiques |z États-Unis. | |
| 650 | 6 | |a Relations publiques. | |
| 650 | 7 | |a public relations. |2 aat | |
| 650 | 7 | |a Public relations |2 fast | |
| 651 | 7 | |a United States |2 fast |1 https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq | |
| 776 | 0 | 8 | |i Print version: |a Mogel, Leonard. |t Making It in Public Relations : An Insider's Guide To Career Opportunities. |d Mahwah : Taylor and Francis, ©2002 |z 9780805840216 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=234149 |z Texto completo |
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