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Managing global customers : an integrated approach /
Highlighting the rewards of taking a step beyond global account management to create a Global Customer Management approach integrating all aspects of the relationship between supplier and customer, this book guides international companies in using their relationships with global customers to their f...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Oxford ; New York :
Oxford University Press,
2007.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Yip, George S. | |
| 245 | 1 | 0 | |a Managing global customers : |b an integrated approach / |c George S. Yip, Audrey J.M. Bink. |
| 260 | |a Oxford ; |a New York : |b Oxford University Press, |c 2007. | ||
| 300 | |a 1 online resource (xiii, 272 pages) | ||
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| 504 | |a Includes bibliographical references (pages 245-257) and index. | ||
| 520 | 8 | |a Highlighting the rewards of taking a step beyond global account management to create a Global Customer Management approach integrating all aspects of the relationship between supplier and customer, this book guides international companies in using their relationships with global customers to their full potential. | |
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a Preface; PART I: FOUNDATION; 1. Managing Globally; 2. Exploiting Globalization Drivers and Potential; 3. Integrating GCM with Global Strategy and Organization; 4. Structuring the Global Customer Management Program; PART II: KEY CHOICES; 5. Selecting and Managing Global Accounts; 6. Empowering Global Account Managers; 7. Building the Global Account Team; PART III: SUPPORTING TOOLS; 8. Managing Knowledge; 9. Rewarding and Motivating the Team; PART IV: PROCESS; 10. Developing For Ongoing Effectiveness; 11. Winning with Critical Success Factors; PART V: CASE STUDIES. | |
| 506 | |3 Use copy |f Restrictions unspecified |2 star |5 MiAaHDL | ||
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| 546 | |a English. | ||
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| 650 | 0 | |a Customer relations |x Management. | |
| 650 | 0 | |a International business enterprises |x Management. | |
| 650 | 6 | |a Entreprises multinationales |x Gestion. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x International |x Marketing. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x Multilevel. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Exports & Imports. |2 bisacsh | |
| 650 | 7 | |a Customer relations |x Management |2 fast | |
| 650 | 7 | |a International business enterprises |x Management |2 fast | |
| 650 | 7 | |a Kundenmanagement |2 gnd | |
| 650 | 7 | |a Multinationales Unternehmen |2 gnd | |
| 650 | 7 | |a Relations avec la clientèle |x Gestion. |2 ram | |
| 650 | 7 | |a Entreprises multinationales |x gestion. |2 ram | |
| 700 | 1 | |a Bink, Audrey J. M. | |
| 758 | |i has work: |a Managing global customers (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGBcYbjXDXXr6kw7PCrVT3 |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Yip, George S. |t Managing global customers. |d Oxford ; New York : Oxford University Press, 2007 |z 9780199229833 |z 019922983X |w (DLC) 2007020335 |w (OCoLC)129958225 |
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