Managing global customers : an integrated approach /

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Highlighting the rewards of taking a step beyond global account management to create a Global Customer Management approach integrating all aspects of the relationship between supplier and customer, this book guides international companies in using their relationships with global customers to their f...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Yip, George S.
Otros Autores: Bink, Audrey J. M.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Oxford ; New York : Oxford University Press, 2007.
Temas:
Customer relations > Management.
International business enterprises > Management.
Entreprises multinationales > Gestion.
BUSINESS & ECONOMICS > International > Marketing.
BUSINESS & ECONOMICS > Marketing > Multilevel.
BUSINESS & ECONOMICS > Exports & Imports.
Customer relations > Management
International business enterprises > Management
Kundenmanagement
Multinationales Unternehmen
Relations avec la clientèle > Gestion.
Entreprises multinationales > gestion.
Acceso en línea:Texto completo
Descripción
Sumario:Highlighting the rewards of taking a step beyond global account management to create a Global Customer Management approach integrating all aspects of the relationship between supplier and customer, this book guides international companies in using their relationships with global customers to their full potential.
Descripción Física:1 online resource (xiii, 272 pages)
Bibliografía:Includes bibliographical references (pages 245-257) and index.
ISBN:9780191528040
0191528048
9780199229833
019922983X
9781435617728
143561772X
9780191696374
0191696374
9786611145446
6611145443
1281145440
9781281145444

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