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Thinking allowed /
The history of this e-book lies in the number and variety of submissions received during 2006 that were not explicitly about the application of marketing intelligence to marketing planning, and not of an altogether orthodox type, but seemed to us to have something to say would interest open-minded m...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
[Bradford, England] :
Emerald,
[2007]
|
| Colección: | Marketing intelligence & planning ;
v. 25, no. 3. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 245 | 0 | 0 | |a Thinking allowed / |c [editor, Keith Crosier]. |
| 260 | |a [Bradford, England] : |b Emerald, |c [2007] | ||
| 300 | |a 1 online resource | ||
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| 490 | 1 | |a Marketing intelligence & planning, |x 0263-4503 ; |v v. 25, no. 3 | |
| 500 | |a Title from PDF cover (viewed December 5, 2007). | ||
| 504 | |a Includes bibliographical references. | ||
| 520 | |a The history of this e-book lies in the number and variety of submissions received during 2006 that were not explicitly about the application of marketing intelligence to marketing planning, and not of an altogether orthodox type, but seemed to us to have something to say would interest open-minded marketing academics and thoughtful marketing planners, and might even be directly applicable to their work. As the great Ambrose Bierce said, "Speak when you are angry and you will make the best speech you will ever regret". And that is what our seven authors have done: not quite angrily, perhaps, bu | ||
| 505 | 0 | |a Cover; CONTENTS; EDITORIAL ADVISORY BOARD; Editorial; Marketing as warfare, revisited; Academia marketing myopia and the cult of the PhD; Physics envy; Can theoretical knowledge and application yield competitive advantage?; The obstacles to marketing thinking; Ethnocentricity in academic marketing journals; What are the essential capabilities of marketers? | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Marketing. | |
| 650 | 0 | |a Marketing research. | |
| 650 | 0 | |a Marketing |x Planning. | |
| 650 | 0 | |a Thought and thinking. | |
| 650 | 2 | |a Marketing | |
| 650 | 2 | |a Thinking | |
| 650 | 6 | |a Marketing. | |
| 650 | 6 | |a Marketing |x Recherche. | |
| 650 | 6 | |a Marketing |x Planification. | |
| 650 | 6 | |a Pensée. | |
| 650 | 7 | |a marketing. |2 aat | |
| 650 | 7 | |a thinking. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x General. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Distribution. |2 bisacsh | |
| 650 | 7 | |a Marketing |2 fast | |
| 650 | 7 | |a Marketing |x Planning |2 fast | |
| 650 | 7 | |a Marketing research |2 fast | |
| 650 | 7 | |a Thought and thinking |2 fast | |
| 700 | 1 | |a Crosier, Keith. | |
| 758 | |i has work: |a Thinking allowed (Text) |1 https://id.oclc.org/worldcat/entity/E39PD37RDYJ4prXVQcbTCxFPDC |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 830 | 0 | |a Marketing intelligence & planning ; |v v. 25, no. 3. | |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=306247 |z Texto completo |
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