Trust : Current Thinking and Future Research /

Trust - a belief in the reliability of a third party, particularly when there is an element of personal risk - lies at the heart of the marketing concept. Any successful relationship, from friendship and marriage to partnerships and business transactions, is dependent to a greater or lesser extent u...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Arnott, David C., Wilson, David C. (David Charles), 1951-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: [Bradford, England] : Emerald, [2007]
Colección:European journal of marketing ; v. 41, no. 9/10.
Temas:
Marketing > Psychological aspects.
Trust.
Confidence.
Marketing > Aspect psychologique.
Confiance.
BUSINESS & ECONOMICS > Sales & Selling > General.
BUSINESS & ECONOMICS > Marketing > General.
BUSINESS & ECONOMICS > Commerce.
Confidence
Marketing > Psychological aspects
Trust
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Cover; CONTENTS; EDITORIAL REVIEW BOARD; Trust
  • current thinking and future research; The nature of trust in brands: a psychosocial model; An analysis of antecedents and consequences of trust in a corporate brand; Trust and reliance in business relationships; Explaining buyers' responses to sellers' violation of trust; The impact of psychological contracts on trust and commitment in supplier-distributor relationships; Trust in buyer-seller relationships: the challenge of environmental (green) adaptation.

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