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Trust : Current Thinking and Future Research /

Trust - a belief in the reliability of a third party, particularly when there is an element of personal risk - lies at the heart of the marketing concept. Any successful relationship, from friendship and marriage to partnerships and business transactions, is dependent to a greater or lesser extent u...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Arnott, David C., Wilson, David C. (David Charles), 1951-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: [Bradford, England] : Emerald, [2007]
Colección:European journal of marketing ; v. 41, no. 9/10.
Temas:
Acceso en línea:Texto completo

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