Trust : Current Thinking and Future Research /
Trust - a belief in the reliability of a third party, particularly when there is an element of personal risk - lies at the heart of the marketing concept. Any successful relationship, from friendship and marriage to partnerships and business transactions, is dependent to a greater or lesser extent u...
Clasificación: | Libro Electrónico |
---|---|
Otros Autores: | Arnott, David C., Wilson, David C. (David Charles), 1951- |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
[Bradford, England] :
Emerald,
[2007]
|
Colección: | European journal of marketing ;
v. 41, no. 9/10. |
Temas: | |
Acceso en línea: | Texto completo |
Ejemplares similares
-
The decision to trust : how leaders create high-trust organizations /
por: Hurley, Robert F., 1956-
Publicado: (2012) -
Trust : who or what might support us? /
por: Peperzak, Adriaan Theodoor, 1929-
Publicado: (2013) -
Why should anyone buy from you? : earn customer trust to drive business success /
por: Basini, Justin
Publicado: (2011) -
Building trust : in business, politics, relationships, and life.
por: Solomon, Robert C.
Publicado: (2003) -
Trust : Comparative Perspectives.
por: Sasaki, Masamichi S.
Publicado: (2012)