Cargando…
Trust : Current Thinking and Future Research /
Trust - a belief in the reliability of a third party, particularly when there is an element of personal risk - lies at the heart of the marketing concept. Any successful relationship, from friendship and marriage to partnerships and business transactions, is dependent to a greater or lesser extent u...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
[Bradford, England] :
Emerald,
[2007]
|
| Colección: | European journal of marketing ;
v. 41, no. 9/10. |
| Temas: | |
| Acceso en línea: | Texto completo |