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Trust : Current Thinking and Future Research /
Trust - a belief in the reliability of a third party, particularly when there is an element of personal risk - lies at the heart of the marketing concept. Any successful relationship, from friendship and marriage to partnerships and business transactions, is dependent to a greater or lesser extent u...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
[Bradford, England] :
Emerald,
[2007]
|
| Colección: | European journal of marketing ;
v. 41, no. 9/10. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 050 | 4 | |a HF5415 |b .T78eb vol. 41, no. 9/10 | |
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| 245 | 0 | 0 | |a Trust : |b Current Thinking and Future Research / |c guest editors, David C. Arnott and David Wilson. |
| 260 | |a [Bradford, England] : |b Emerald, |c [2007] | ||
| 300 | |a 1 online resource | ||
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| 490 | 1 | |a European journal of marketing, |x 0309-0566 ; |v v. 41, no. 9/10 | |
| 500 | |a Title from PDF caption (viewed November 29, 2007). | ||
| 504 | |a Includes bibliographical references. | ||
| 505 | 0 | |a Cover; CONTENTS; EDITORIAL REVIEW BOARD; Trust -- current thinking and future research; The nature of trust in brands: a psychosocial model; An analysis of antecedents and consequences of trust in a corporate brand; Trust and reliance in business relationships; Explaining buyers' responses to sellers' violation of trust; The impact of psychological contracts on trust and commitment in supplier-distributor relationships; Trust in buyer-seller relationships: the challenge of environmental (green) adaptation. | |
| 520 | |a Trust - a belief in the reliability of a third party, particularly when there is an element of personal risk - lies at the heart of the marketing concept. Any successful relationship, from friendship and marriage to partnerships and business transactions, is dependent to a greater or lesser extent upon the degree of trust between the parties. If marketing is about meeting customer needs, the establishment and management of relationships with customers, and the delivery of promises (either explicit, e.g. in terms of delivery dates or fitness for purpose of the product, or implicit, e.g. in bran. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Marketing |x Psychological aspects. | |
| 650 | 0 | |a Trust. | |
| 650 | 0 | |a Confidence. | |
| 650 | 6 | |a Marketing |x Aspect psychologique. | |
| 650 | 6 | |a Confiance. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Sales & Selling |x General. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x General. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Commerce. |2 bisacsh | |
| 650 | 7 | |a Confidence |2 fast | |
| 650 | 7 | |a Marketing |x Psychological aspects |2 fast | |
| 650 | 7 | |a Trust |2 fast | |
| 700 | 1 | |a Arnott, David C. | |
| 700 | 1 | |a Wilson, David C. |q (David Charles), |d 1951- |1 https://id.oclc.org/worldcat/entity/E39PBJfGYwKvfXp9gbqVq9pMfq | |
| 758 | |i has work: |a Trust (Text) |1 https://id.oclc.org/worldcat/entity/E39PCFH3QC68KJcdtccH66jJMq |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Arnott, David C. |t Trust - Current Thinking and Future Research : Current Thinking and Future Research. |d Bradford : Emerald Group Publishing Limited, ©2007 |z 9781846635526 |
| 830 | 0 | |a European journal of marketing ; |v v. 41, no. 9/10. | |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=320610 |z Texto completo |
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