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Trust : Current Thinking and Future Research /
Trust - a belief in the reliability of a third party, particularly when there is an element of personal risk - lies at the heart of the marketing concept. Any successful relationship, from friendship and marriage to partnerships and business transactions, is dependent to a greater or lesser extent u...
| Clasificación: | Libro Electrónico |
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| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
[Bradford, England] :
Emerald,
[2007]
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| Colección: | European journal of marketing ;
v. 41, no. 9/10. |
| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | Trust - a belief in the reliability of a third party, particularly when there is an element of personal risk - lies at the heart of the marketing concept. Any successful relationship, from friendship and marriage to partnerships and business transactions, is dependent to a greater or lesser extent upon the degree of trust between the parties. If marketing is about meeting customer needs, the establishment and management of relationships with customers, and the delivery of promises (either explicit, e.g. in terms of delivery dates or fitness for purpose of the product, or implicit, e.g. in bran. |
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| Notas: | Title from PDF caption (viewed November 29, 2007). |
| Descripción Física: | 1 online resource |
| Bibliografía: | Includes bibliographical references. |
| ISBN: | 9781846635533 1846635535 |
| ISSN: | 0309-0566 ; |