The handbook of field marketing : a complete guide to understanding and outsourcing face-to-face direct marketing /

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The Handbook of Field Marketing reveals the best techniques to ensure profitable brand maximization for your company?s products Crammed with self study questions, case studies, and proven advice for success, the book offers a blueprint for best practice, enabling you to undertake robust, rigorous an...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Williams, Alison
Otros Autores: Mullin, Roddy
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London ; Philadelphia : Kogan Page, 2008.
Temas:
Direct marketing.
Sales promotion.
Sampling.
Branding (Marketing)
Marketing direct.
Ventes > Promotion.
Échantillonnage.
Stratégie de marque.
branding.
BUSINESS & ECONOMICS > Marketing > Telemarketing.
BUSINESS & ECONOMICS > Marketing > Multilevel.
BUSINESS & ECONOMICS > Mail Order.
BUSINESS & ECONOMICS > Marketing > Direct.
BUSINESS & ECONOMICS > E-Commerce > Internet Marketing.
Direct marketing
Sales promotion
Sampling
Face-to-face marketing; > experiential marketing; > sampling and demonstrations; > field marketing
Acceso en línea:Texto completo
Descripción
Sumario:The Handbook of Field Marketing reveals the best techniques to ensure profitable brand maximization for your company?s products Crammed with self study questions, case studies, and proven advice for success, the book offers a blueprint for best practice, enabling you to undertake robust, rigorous and meaningful brand research.
Descripción Física:1 online resource (xxv, 241 pages) : illustrations
Bibliografía:Includes bibliographical references (page 237) and index.
ISBN:9780749452902
0749452900
9780749450250
0749450258
1281091901
9781281091901

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