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Emerging perspectives on the marketing of financial services /
A fundamental requirement for the social and economic stability of any modern society is the financial security of its citizens. In that sense, financial services marketers have a unique opportunity to engage in activities that help build consumer wealth and establish a mutual sense of trust with th...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
[Bradford, England] :
Emerald,
[2007]
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| Colección: | International journal of bank marketing ;
v. 25, no. 4. |
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Cover; CONTENTS; EDITORIAL ADVISORY BOARD; Guest editorial; An exploratory study of negative option marketing: good, bad or ugly?; Music, scent and time preferences for waiting lines; The adoption and usage of credit cards by urban-affluent consumers in China; Relational benefits and customer satisfaction in retail banking; Call for papers.