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Understanding approaches to garment fit /
The concept of fit continues to be both elusive and inconclusive and as a construct, fit is difficult to study objectively. Throughout history body size and shape have presented great dilemma for wearers, makers and marketers of garments. The greatest challenge has been to measure the body adequatel...
| Clasificación: | Libro Electrónico |
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| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
[Bradford, England] :
Emerald,
[2007]
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| Colección: | Journal of fashion marketing and management ;
v. 11, no. 3. |
| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | The concept of fit continues to be both elusive and inconclusive and as a construct, fit is difficult to study objectively. Throughout history body size and shape have presented great dilemma for wearers, makers and marketers of garments. The greatest challenge has been to measure the body adequately enough to generate garments that fit the body in a way that wearers prefer. In understanding garment fit, three themes emerge: how to efficiently measure the body in order to capture size and shape; how to analyze and utilize data to create a match between the body, garments and consumer preferenc. |
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| Notas: | Title from PDF caption (viewed November 27, 2007). |
| Descripción Física: | 1 online resource |
| Bibliografía: | Includes bibliographical references. |
| ISBN: | 9781846635410 1846635411 1846635403 9781846635403 |
| ISSN: | 1361-2026 ; |