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Marketing to China in China and from China.
This e-book features six articles - five of which focus on China or its near neighbors. Titles include: ""marketing to Chinese consumers"" and ""The globalization of Chinese brands""
| Clasificación: | Libro Electrónico |
|---|---|
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bradford, England :
Emerald Group Pub.,
Ã2006.
|
| Colección: | Marketing intelligence & planning ;
24, no. 4. |
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- A comparison of marketing teaching methods in North American and European universities
- Transition to a market orientation in China: preliminary evidence
- Corporate branding versus product branding in emerging markets
- The globalisation of Chinese brands
- Marketing to Chinese consumers on the internet
- Case study of a successful internet advertising strategy in Hong Kong: a portal for teenagers
- Consumers' "mental accounting" in response to unexpected price savings at the point of sale.