Marketing to China in China and from China.
This e-book features six articles - five of which focus on China or its near neighbors. Titles include: ""marketing to Chinese consumers"" and ""The globalization of Chinese brands""
Clasificación: | Libro Electrónico |
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Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Bradford, England :
Emerald Group Pub.,
Ã2006.
|
Colección: | Marketing intelligence & planning ;
24, no. 4. |
Temas: | |
Acceso en línea: | Texto completo |