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Marketing to China in China and from China.
This e-book features six articles - five of which focus on China or its near neighbors. Titles include: ""marketing to Chinese consumers"" and ""The globalization of Chinese brands""
| Clasificación: | Libro Electrónico |
|---|---|
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bradford, England :
Emerald Group Pub.,
Ã2006.
|
| Colección: | Marketing intelligence & planning ;
24, no. 4. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 245 | 0 | 0 | |a Marketing to China in China and from China. |
| 260 | |a Bradford, England : |b Emerald Group Pub., |c Ã2006. | ||
| 300 | |a 1 online resource (109 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 347 | |a data file |2 rda | ||
| 490 | 1 | |a Marketing intelligence & planning, |x 0263-4503 ; |v 24, no. 4 | |
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a A comparison of marketing teaching methods in North American and European universities -- Transition to a market orientation in China: preliminary evidence -- Corporate branding versus product branding in emerging markets -- The globalisation of Chinese brands -- Marketing to Chinese consumers on the internet -- Case study of a successful internet advertising strategy in Hong Kong: a portal for teenagers -- Consumers' "mental accounting" in response to unexpected price savings at the point of sale. | |
| 520 | |a This e-book features six articles - five of which focus on China or its near neighbors. Titles include: ""marketing to Chinese consumers"" and ""The globalization of Chinese brands"" | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Marketing. | |
| 650 | 0 | |a Export marketing. | |
| 650 | 6 | |a Marketing. | |
| 650 | 7 | |a marketing. |2 aat | |
| 650 | 7 | |a Export marketing |2 fast | |
| 650 | 7 | |a Marketing |2 fast | |
| 830 | 0 | |a Marketing intelligence & planning ; |v 24, no. 4. | |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=275511 |z Texto completo |
| 938 | |a EBL - Ebook Library |b EBLB |n EBL275511 | ||
| 938 | |a ebrary |b EBRY |n ebr10146649 | ||
| 994 | |a 92 |b IZTAP | ||