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Marketing to China in China and from China.
This e-book features six articles - five of which focus on China or its near neighbors. Titles include: ""marketing to Chinese consumers"" and ""The globalization of Chinese brands""
| Clasificación: | Libro Electrónico |
|---|---|
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bradford, England :
Emerald Group Pub.,
Ã2006.
|
| Colección: | Marketing intelligence & planning ;
24, no. 4. |
| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | This e-book features six articles - five of which focus on China or its near neighbors. Titles include: ""marketing to Chinese consumers"" and ""The globalization of Chinese brands"" |
|---|---|
| Descripción Física: | 1 online resource (109 pages) |
| ISBN: | 1846630436 9781846630439 |
| ISSN: | 0263-4503 ; |