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Focus on markets and marketing /
This e-book contains a series of articles on marketing and the latest innovative methods that companies are using to reach new markets, specifically geographical new markets, such as China and Japan. This e-book includes contributions from authors from Deloitte, and Lippincott Mercer.
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bradford, England :
Emerald Group Pub.,
©2007.
|
| Colección: | Business strategy series ;
vol. 8, no. 2 (2007) |
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Cover; Table of contents; List of contributors; Turn to your customers to solve flat sales and customer churn; Leveraging emerging markets for commercial success; Successful innovations from an established company; Strategy making: what have we learned about forecasting the future?; An approach to mastering the marketing mix; Corporate strategic marketing: a new task for top management; Creating a competitive edge: the value of cross-industry knowledge; Strategy implications of business culture differences between Japan and China.