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Focus on markets and marketing /
This e-book contains a series of articles on marketing and the latest innovative methods that companies are using to reach new markets, specifically geographical new markets, such as China and Japan. This e-book includes contributions from authors from Deloitte, and Lippincott Mercer.
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bradford, England :
Emerald Group Pub.,
©2007.
|
| Colección: | Business strategy series ;
vol. 8, no. 2 (2007) |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 245 | 0 | 0 | |a Focus on markets and marketing / |c guest editor Patricia Coate. |
| 260 | |a Bradford, England : |b Emerald Group Pub., |c ©2007. | ||
| 300 | |a 1 online resource (67 pages) | ||
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| 490 | 1 | |a Business strategy series, |x 1751-5637 ; |v vol. 8, no. 2 (2007) | |
| 504 | |a Includes bibliographical references. | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a Cover; Table of contents; List of contributors; Turn to your customers to solve flat sales and customer churn; Leveraging emerging markets for commercial success; Successful innovations from an established company; Strategy making: what have we learned about forecasting the future?; An approach to mastering the marketing mix; Corporate strategic marketing: a new task for top management; Creating a competitive edge: the value of cross-industry knowledge; Strategy implications of business culture differences between Japan and China. | |
| 520 | |a This e-book contains a series of articles on marketing and the latest innovative methods that companies are using to reach new markets, specifically geographical new markets, such as China and Japan. This e-book includes contributions from authors from Deloitte, and Lippincott Mercer. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Strategic planning. | |
| 650 | 0 | |a Marketing. | |
| 650 | 6 | |a Planification stratégique. | |
| 650 | 6 | |a Marketing. | |
| 650 | 7 | |a marketing. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Strategic Planning. |2 bisacsh | |
| 650 | 7 | |a Marketing |2 fast | |
| 650 | 7 | |a Strategic planning |2 fast | |
| 700 | 1 | |a Coate, Patricia. | |
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| 830 | 0 | |a Business strategy series ; |v vol. 8, no. 2 (2007) | |
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