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Global trends and challenges in services /
The objective of this e-book is to identify the emerging trends and challenges that face businesses within the service sector, as well as examine and discuss ways by which service firms try to address the former. Overall, three papers are focusing on the important issue of service quality and its di...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bradford, England :
Emerald Group Pub.,
©2006.
|
| Colección: | Managing service quality ;
v. 16, no. 4. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 245 | 0 | 0 | |a Global trends and challenges in services / |c guest editors, Marianna Sigala and Evangelos Christou. |
| 260 | |a Bradford, England : |b Emerald Group Pub., |c ©2006. | ||
| 300 | |a 1 online resource (97 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 490 | 1 | |a Managing service quality, |x 0960-4529 ; |v v. 16, no. 4 | |
| 504 | |a Includes bibliographical references. | ||
| 588 | 0 | |a Print version record. | |
| 520 | |a The objective of this e-book is to identify the emerging trends and challenges that face businesses within the service sector, as well as examine and discuss ways by which service firms try to address the former. Overall, three papers are focusing on the important issue of service quality and its different dimensions and implications (e.g. cross-cultural understanding, experiences, relations and emotional issues), while two papers concentrate on the exploitation of information and communication technologies and their role in enhancing business performance through the creation of personal servi. | ||
| 505 | 0 | |a Global trends and challenges in services -- Student satisfaction and quality of service in Italian universities -- The importance of service quality in bank selection for mortgage loans -- Bank service quality: evidence from five Balkan countries -- Mass customisation implementation models and customer value in mobile phones services -- Investigating the impact of business-process-competent information systems (ISs) on business performance. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Marketing. | |
| 650 | 0 | |a Service industries. | |
| 650 | 6 | |a Marketing. | |
| 650 | 6 | |a Services (Industrie) | |
| 650 | 7 | |a marketing. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Customer Relations. |2 bisacsh | |
| 650 | 7 | |a Marketing |2 fast | |
| 650 | 7 | |a Service industries |2 fast | |
| 700 | 1 | |a Sigala, Marianna. | |
| 700 | 1 | |a Christou, Evangelos. | |
| 776 | 0 | 8 | |i Print version: |a Sigala, Dr Marianna. |t Global trends and challenges in services, Volume 16, Issue 4. |d Bradford : Emerald Group Publishing Limited, ©2006 |z 9781846630569 |
| 830 | 0 | |a Managing service quality ; |v v. 16, no. 4. | |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=275512 |z Texto completo |
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