Issues and advances in international marketing research /

Annotation

Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Sinkovics, Rudolf R., 1966-, Salzberger, Thomas
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Bradford, England : Emerald Group Pub., Ã2006.
Colección:International marketing review ; v. 23, no. 4.
Temas:
Marketing research.
International business enterprises.
Marketing > Recherche.
Entreprises multinationales.
BUSINESS & ECONOMICS > International > Marketing.
BUSINESS & ECONOMICS > Marketing > Multilevel.
BUSINESS & ECONOMICS > Exports & Imports.
International business enterprises
Marketing research
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Cover; CONTENTS; EDITORIAL ADVISORY BOARD; Guest editorial; The psychometric properties of eTail quality; An illustration of modeling moderating variables in cross-national studies; Reconsidering the problem of data equivalence in international marketing research; Researching the socio-cultural context: putting social representations theory into action; Employing information communication technologies to enhance qualitative international marketing enquiry

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