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Issues and advances in international marketing research /
Annotation
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bradford, England :
Emerald Group Pub.,
Ã2006.
|
| Colección: | International marketing review ;
v. 23, no. 4. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 049 | |a UAMI | ||
| 245 | 0 | 0 | |a Issues and advances in international marketing research / |c guest editors, Rudolf R. Sinkovics and Thomas Salzberger. |
| 260 | |a Bradford, England : |b Emerald Group Pub., |c Ã2006. | ||
| 300 | |a 1 online resource (112 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 347 | |a data file | ||
| 490 | 1 | |a International marketing review, |x 0265-1335 ; |v v. 23, no. 4 | |
| 504 | |a Includes bibliographical references. | ||
| 588 | 0 | |a Print version record. | |
| 520 | 8 | |a Annotation |b This theme has been selected because, despite progress and methodological advancements, liberalising markets and technology impacts prompt for even more methodological and conceptual rigour when conducting research across borders. It has been argued that market dynamics and global competitive pressures create new challenges for researchers and companies and call for a diversification of research methods. International marketing research is challenged because the process of globalisation represents a powerful external trigger specifically for cross-national research, and also because of the methodological problems that arise from the complexity of international studies. It is therefore the aim of this e-book to address some of these difficulties; particularly in regards to quantitative research. | |
| 505 | 0 | |a Cover; CONTENTS; EDITORIAL ADVISORY BOARD; Guest editorial; The psychometric properties of eTail quality; An illustration of modeling moderating variables in cross-national studies; Reconsidering the problem of data equivalence in international marketing research; Researching the socio-cultural context: putting social representations theory into action; Employing information communication technologies to enhance qualitative international marketing enquiry | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Marketing research. | |
| 650 | 0 | |a International business enterprises. | |
| 650 | 6 | |a Marketing |x Recherche. | |
| 650 | 6 | |a Entreprises multinationales. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x International |x Marketing. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x Multilevel. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Exports & Imports. |2 bisacsh | |
| 650 | 7 | |a International business enterprises |2 fast | |
| 650 | 7 | |a Marketing research |2 fast | |
| 700 | 1 | |a Sinkovics, Rudolf R., |d 1966- |1 https://id.oclc.org/worldcat/entity/E39PBJd3K4BycFwvrj7CVBmDbd | |
| 700 | 1 | |a Salzberger, Thomas. | |
| 758 | |i has work: |a Issues and advances in international marketing research (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGQ9cH7mfCHr33VYrCmQVP |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 830 | 0 | |a International marketing review ; |v v. 23, no. 4. | |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=275485 |z Texto completo |
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