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Challenging business relationships /
The guest editors, Per Vagn Freytag and Thomas Ritter have collated a set of papers which focus specifically on business to business relationships. Though they admit there is already existing literature on the topic, they found that there are still many "white spots" on the relationship ma...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bradford, England :
Emerald Group Pub.,
Ã2007.
|
| Colección: | Journal of business & industrial marketing ;
v. 22, no. 3. |
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Cover; Contents; Guest editorial; Writer's block: failures of the neurological network and comparisons with business networks; Buyer-seller relationship development episodes: theories and methods; Net social capital processes; Supply network initiatives
- a means to reorganise the supply base?; Sourcing from outside
- six managerial challenges; A framework for analyzing relationship governance; Executive summary and implications for managers and executives