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Business-to-business marketing practices in China /

The quest for the greatest untapped business-to-business market on earth remains difficult and fraught with challenges. While some have succeeded, many have also failed. Why? This e-books seeks to answer this question. Written for academics, researchers and practitioners, we believe that the papers...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Lowe, Brian
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Bradford, England : Emerald Group Pub., Ã2007.
Colección:Journal of business & industrial marketing ; v. 22, no. 2.
Temas:
Acceso en línea:Texto completo

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