Cargando…
Business-to-business marketing practices in China /
The quest for the greatest untapped business-to-business market on earth remains difficult and fraught with challenges. While some have succeeded, many have also failed. Why? This e-books seeks to answer this question. Written for academics, researchers and practitioners, we believe that the papers...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bradford, England :
Emerald Group Pub.,
Ã2007.
|
| Colección: | Journal of business & industrial marketing ;
v. 22, no. 2. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
| LEADER | 00000cam a2200000Ma 4500 | ||
|---|---|---|---|
| 001 | EBOOKCENTRAL_ocn182530389 | ||
| 003 | OCoLC | ||
| 005 | 20240329122006.0 | ||
| 006 | m o d | ||
| 007 | cr cn||||||||| | ||
| 008 | 000815s2007 enk ob 000 0 eng d | ||
| 040 | |a COCUF |b eng |e pn |c COCUF |d OCLCQ |d N$T |d EBLCP |d IDEBK |d E7B |d OCLCQ |d DKDLA |d OCLCQ |d MERUC |d OCLCO |d OCLCQ |d ZAD |d OCLCF |d OCLCQ |d OCLCO |d AU@ |d YDXCP |d DEBSZ |d OCLCQ |d COO |d COCUF |d CNNOR |d MOR |d PIFBR |d ZCU |d OCLCQ |d U3W |d STF |d BRL |d WRM |d ICG |d VT2 |d OCLCQ |d G3B |d TKN |d DKC |d OCLCQ |d UKAHL |d OCLCQ |d OCLCO |d OCLCQ |d OCLCO |d OCLCL | ||
| 019 | |a 137295579 |a 213299021 |a 304076721 |a 473740646 |a 475333098 |a 648208749 |a 842273183 |a 888515540 |a 1037456356 |a 1058133210 | ||
| 020 | |a 9781846633799 |q (electronic bk.) | ||
| 020 | |a 1846633796 |q (electronic bk.) | ||
| 020 | |z 9781846633782 | ||
| 020 | |z 1846633788 | ||
| 029 | 1 | |a AU@ |b 000043833646 | |
| 029 | 1 | |a AU@ |b 000050896062 | |
| 029 | 1 | |a AU@ |b 000053011149 | |
| 029 | 1 | |a AU@ |b 000053230783 | |
| 029 | 1 | |a AU@ |b 000066751330 | |
| 029 | 1 | |a DEBBG |b BV044123841 | |
| 029 | 1 | |a DEBSZ |b 430389264 | |
| 029 | 1 | |a NZ1 |b 12060789 | |
| 035 | |a (OCoLC)182530389 |z (OCoLC)137295579 |z (OCoLC)213299021 |z (OCoLC)304076721 |z (OCoLC)473740646 |z (OCoLC)475333098 |z (OCoLC)648208749 |z (OCoLC)842273183 |z (OCoLC)888515540 |z (OCoLC)1037456356 |z (OCoLC)1058133210 | ||
| 043 | |a a-cc--- | ||
| 050 | 4 | |a HF5415.1263 |b .B87 2007eb | |
| 072 | 7 | |a BUS |x 043000 |2 bisacsh | |
| 072 | 7 | |a BUS |x 078000 |2 bisacsh | |
| 082 | 0 | 4 | |a 658.8 |2 22 |
| 049 | |a UAMI | ||
| 245 | 0 | 0 | |a Business-to-business marketing practices in China / |c guest editor Brian Lowe. |
| 260 | |a Bradford, England : |b Emerald Group Pub., |c Ã2007. | ||
| 300 | |a 1 online resource (69 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a Journal of business & industrial marketing, |x 0885-8624 ; |v v. 22, no. 2 | |
| 504 | |a Includes bibliographical references. | ||
| 588 | 0 | |a Print version record. | |
| 520 | |a The quest for the greatest untapped business-to-business market on earth remains difficult and fraught with challenges. While some have succeeded, many have also failed. Why? This e-books seeks to answer this question. Written for academics, researchers and practitioners, we believe that the papers in this issue make valuable contributions toward, and provide substantive insights into successful business marketing practices in China. The articles that have contributed to this issue have covered topics like the role of morality in business, resourcing the Chinese telecommunication market, and u. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Marketing |z China. | |
| 650 | 0 | |a Industrial marketing |z China. | |
| 650 | 6 | |a Marketing |z Chine. | |
| 650 | 6 | |a Marketing industriel |z Chine. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x General. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Distribution. |2 bisacsh | |
| 650 | 7 | |a Industrial marketing |2 fast | |
| 650 | 7 | |a Marketing |2 fast | |
| 651 | 7 | |a China |2 fast |1 https://id.oclc.org/worldcat/entity/E39PBJcrd4RjtCBk4wfMhTwwG3 | |
| 700 | 1 | |a Lowe, Brian. | |
| 758 | |i has work: |a Business-to-business Marketing Practices in China (Online) (Text) |1 https://id.oclc.org/worldcat/entity/E39PD3gPqK9x8FyVWqwkBGhFgC |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 830 | 0 | |a Journal of business & industrial marketing ; |v v. 22, no. 2. | |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=291557 |z Texto completo |
| 938 | |a Askews and Holts Library Services |b ASKH |n BDZ0020746549 | ||
| 938 | |a EBL - Ebook Library |b EBLB |n EBL291557 | ||
| 938 | |a ebrary |b EBRY |n ebr10172232 | ||
| 938 | |a EBSCOhost |b EBSC |n 191507 | ||
| 938 | |a YBP Library Services |b YANK |n 2564669 | ||
| 994 | |a 92 |b IZTAP | ||