Business-to-business marketing practices in China /

The quest for the greatest untapped business-to-business market on earth remains difficult and fraught with challenges. While some have succeeded, many have also failed. Why? This e-books seeks to answer this question. Written for academics, researchers and practitioners, we believe that the papers...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Lowe, Brian
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Bradford, England : Emerald Group Pub., Ã2007.
Colección:Journal of business & industrial marketing ; v. 22, no. 2.
Temas:
Marketing > China.
Industrial marketing > China.
Marketing > Chine.
Marketing industriel > Chine.
BUSINESS & ECONOMICS > Marketing > General.
BUSINESS & ECONOMICS > Distribution.
Industrial marketing
Marketing
China
Acceso en línea:Texto completo
Descripción
Sumario:The quest for the greatest untapped business-to-business market on earth remains difficult and fraught with challenges. While some have succeeded, many have also failed. Why? This e-books seeks to answer this question. Written for academics, researchers and practitioners, we believe that the papers in this issue make valuable contributions toward, and provide substantive insights into successful business marketing practices in China. The articles that have contributed to this issue have covered topics like the role of morality in business, resourcing the Chinese telecommunication market, and u.
Descripción Física:1 online resource (69 pages)
Bibliografía:Includes bibliographical references.
ISBN:9781846633799
1846633796
ISSN:0885-8624 ;

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