Cargando…
Building a brand : an Emerald guide.
| Clasificación: | Libro Electrónico |
|---|---|
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bradford, England :
Emerald Group Pub.,
Ã2004.
|
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Bringing the corporation into corporate branding; Corporate marketing and service brands
- Moving beyond the fast-moving consumer goods model; IBM's Think strategy
- melding strategy and branding; Online branding: the case of McDonald's; Positioning and branding your organisation; Silence of the brands.