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|a 658.8
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|a UAMI
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245 |
0 |
0 |
|a Building a brand :
|b an Emerald guide.
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260 |
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|a Bradford, England :
|b Emerald Group Pub.,
|c Ã2004.
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300 |
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|a 1 online resource (86 pages)
|
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|a text
|b txt
|2 rdacontent
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|a computer
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|a Print version record.
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|a Bringing the corporation into corporate branding; Corporate marketing and service brands -- Moving beyond the fast-moving consumer goods model; IBM's Think strategy -- melding strategy and branding; Online branding: the case of McDonald's; Positioning and branding your organisation; Silence of the brands.
|
590 |
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|a ProQuest Ebook Central
|b Ebook Central Academic Complete
|
650 |
|
0 |
|a Advertising.
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650 |
|
0 |
|a Marketing.
|
650 |
|
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|a Marketing.
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|a marketing.
|2 aat
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|a Advertising
|2 fast
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650 |
|
7 |
|a Marketing
|2 fast
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|u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=282887
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