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Strategic relevance of the marketing-sales interface /
This e-book focuses on interfunctional coordination in general, and the marketing-sales interface in specific. The guest-editor has produced an edition that pinpoints the relevance of interdepartmental coordination in reaching a marketing orientation, whilst recognizing that the marketing-sales inte...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bradford, England :
Emerald Group Pub.,
Ã2006.
|
| Colección: | Journal of business & industrial marketing ;
21, no. 6. |
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Marketing and sales: optimization of a neglected relationship
- A study of relationship effectiveness between marketing and sales managers in business markets
- Customer-initiated influence tactics in sales and marketing activities
- Strategic account management: customer value creation through customer alignment
- Cultural frames that drive sales and marketing apart: an exploratory study
- The three key linkages: improving the connections between marketing and sales
- Executive summary and implications for managers and executives.