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Strategic relevance of the marketing-sales interface /
This e-book focuses on interfunctional coordination in general, and the marketing-sales interface in specific. The guest-editor has produced an edition that pinpoints the relevance of interdepartmental coordination in reaching a marketing orientation, whilst recognizing that the marketing-sales inte...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bradford, England :
Emerald Group Pub.,
Ã2006.
|
| Colección: | Journal of business & industrial marketing ;
21, no. 6. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 245 | 0 | 0 | |a Strategic relevance of the marketing-sales interface / |c guest editor, Paul Matthyssens. |
| 260 | |a Bradford, England : |b Emerald Group Pub., |c Ã2006. | ||
| 300 | |a 1 online resource (72 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 347 | |a data file |2 rda | ||
| 490 | 1 | |a Journal of business & industrial marketing, |x 0885-8624 ; |v 21, no. 6 | |
| 520 | |a This e-book focuses on interfunctional coordination in general, and the marketing-sales interface in specific. The guest-editor has produced an edition that pinpoints the relevance of interdepartmental coordination in reaching a marketing orientation, whilst recognizing that the marketing-sales interface is not always optimal and warrants more attention by academic researches and managers. | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a Marketing and sales: optimization of a neglected relationship -- A study of relationship effectiveness between marketing and sales managers in business markets -- Customer-initiated influence tactics in sales and marketing activities -- Strategic account management: customer value creation through customer alignment -- Cultural frames that drive sales and marketing apart: an exploratory study -- The three key linkages: improving the connections between marketing and sales -- Executive summary and implications for managers and executives. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Sales. | |
| 650 | 0 | |a Industrial marketing. | |
| 650 | 6 | |a Vente |x Droit. | |
| 650 | 6 | |a Marketing industriel. | |
| 650 | 7 | |a Industrial marketing |2 fast | |
| 650 | 7 | |a Sales |2 fast | |
| 700 | 1 | |a Matthyssens, Paul. | |
| 758 | |i has work: |a Strategic relevance of the marketing-sales interface (Text) |1 https://id.oclc.org/worldcat/entity/E39PCXFK6rqY43dMKyBWbCRPcd |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 830 | 0 | |a Journal of business & industrial marketing ; |v 21, no. 6. | |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=285543 |z Texto completo |
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