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Strategic relevance of the marketing-sales interface /
This e-book focuses on interfunctional coordination in general, and the marketing-sales interface in specific. The guest-editor has produced an edition that pinpoints the relevance of interdepartmental coordination in reaching a marketing orientation, whilst recognizing that the marketing-sales inte...
| Clasificación: | Libro Electrónico |
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| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bradford, England :
Emerald Group Pub.,
Ã2006.
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| Colección: | Journal of business & industrial marketing ;
21, no. 6. |
| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | This e-book focuses on interfunctional coordination in general, and the marketing-sales interface in specific. The guest-editor has produced an edition that pinpoints the relevance of interdepartmental coordination in reaching a marketing orientation, whilst recognizing that the marketing-sales interface is not always optimal and warrants more attention by academic researches and managers. |
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| Descripción Física: | 1 online resource (72 pages) |
| ISBN: | 9781846631535 184663153X |
| ISSN: | 0885-8624 ; |