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Strategic pricing /
For the special annual issue on pricing, the articles demonstrate the goals of the journal: to publish both theoretic and practical articles on pricing from international scholars. The first article examines the little-researched profit concerns of managers in low margin markets.
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bradford, England :
Emerald Group Pub.,
Ã2006.
|
| Colección: | Journal of product & brand management ;
v. 15, no. 6. |
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Leveraging profitability in low-margin markets
- Dimensions of price differential policies and seller trustworthiness: a social justice perspective
- Price endings: magic and math
- The role of perceived risk in pricing strategy for industrial products: a point-of-view perspective
- Price-end biases in financial products
- Explanatory factors regarding manufacturer brand price consistency.