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Strategic pricing /
For the special annual issue on pricing, the articles demonstrate the goals of the journal: to publish both theoretic and practical articles on pricing from international scholars. The first article examines the little-researched profit concerns of managers in low margin markets.
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bradford, England :
Emerald Group Pub.,
Ã2006.
|
| Colección: | Journal of product & brand management ;
v. 15, no. 6. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 245 | 0 | 0 | |a Strategic pricing / |c guest editors, Hooman Estelami and Sarah Maxwell. |
| 260 | |a Bradford, England : |b Emerald Group Pub., |c Ã2006. | ||
| 300 | |a 1 online resource (60 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 490 | 1 | |a Journal of product & brand management, |x 1061-0421 ; |v v. 15, no. 6 | |
| 504 | |a Includes bibliographical references. | ||
| 588 | 0 | |a Print version record. | |
| 520 | |a For the special annual issue on pricing, the articles demonstrate the goals of the journal: to publish both theoretic and practical articles on pricing from international scholars. The first article examines the little-researched profit concerns of managers in low margin markets. | ||
| 505 | 0 | |a Leveraging profitability in low-margin markets -- Dimensions of price differential policies and seller trustworthiness: a social justice perspective -- Price endings: magic and math -- The role of perceived risk in pricing strategy for industrial products: a point-of-view perspective -- Price-end biases in financial products -- Explanatory factors regarding manufacturer brand price consistency. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Pricing. | |
| 650 | 0 | |a Marketing |x Decision making. | |
| 650 | 0 | |a Price fixing. | |
| 650 | 6 | |a Prix |x Fixation. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Sales & Selling |x Management. |2 bisacsh | |
| 650 | 7 | |a Price fixing |2 fast | |
| 650 | 7 | |a Marketing |x Decision making |2 fast | |
| 650 | 7 | |a Pricing |2 fast | |
| 700 | 1 | |a Estelami, Hooman. | |
| 700 | 1 | |a Maxwell, Sarah, |d 1938- |1 https://id.oclc.org/worldcat/entity/E39PCjvmDvTDkW9yDBGqK8Pwyd | |
| 758 | |i has work: |a Strategic pricing (Text) |1 https://id.oclc.org/worldcat/entity/E39PCFM4mrrtjKqjMgVvxVQ44q |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 830 | 0 | |a Journal of product & brand management ; |v v. 15, no. 6. | |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=285539 |z Texto completo |
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