Strategic pricing /

For the special annual issue on pricing, the articles demonstrate the goals of the journal: to publish both theoretic and practical articles on pricing from international scholars. The first article examines the little-researched profit concerns of managers in low margin markets.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Estelami, Hooman, Maxwell, Sarah, 1938-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Bradford, England : Emerald Group Pub., Ã2006.
Colección:Journal of product & brand management ; v. 15, no. 6.
Temas:
Pricing.
Marketing > Decision making.
Price fixing.
Prix > Fixation.
BUSINESS & ECONOMICS > Sales & Selling > Management.
Price fixing
Marketing > Decision making
Pricing
Acceso en línea:Texto completo
Descripción
Sumario:For the special annual issue on pricing, the articles demonstrate the goals of the journal: to publish both theoretic and practical articles on pricing from international scholars. The first article examines the little-researched profit concerns of managers in low margin markets.
Descripción Física:1 online resource (60 pages)
Bibliografía:Includes bibliographical references.
ISBN:9781846631832
1846631831
ISSN:1061-0421 ;

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