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Customer loyalty, retention, and customer relationship management.
Why do some companies tend to succeed in their attempts at not only attracting customers who tend to repeat their purchase of that company's specific brand, but also tend to have these customer's become "brand advocates" in attracting new customers for that company? In this e-boo...
| Clasificación: | Libro Electrónico |
|---|---|
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bradford, England :
Emerald Group Pub.,
Ã2006.
|
| Colección: | Journal of consumer marketing ;
v. 23, no. 7. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 245 | 0 | 0 | |a Customer loyalty, retention, and customer relationship management. |
| 260 | |a Bradford, England : |b Emerald Group Pub., |c Ã2006. | ||
| 300 | |a 1 online resource (117 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 490 | 1 | |a Journal of consumer marketing, |x 0736-3761 ; |v v. 23, no. 7 | |
| 504 | |a Includes bibliographical references. | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a Cover; Contents; Editorial; Using private label credit cards as a loyalty tool; Using customer equity models to improve loyalty and profits; The art of storytelling: how loyalty marketers can build emotional connections to their brands; Life is not a shopping cart: three keys to building brands and improving customer loyalty; The role of loyalty programs in behavioral and affective loyalty; Lasting customer loyalty: a total customer experience approach; Segmenting customer-brand relations: beyond the personal relationship metaphor; Look after me and I will look after you! | |
| 520 | 8 | |a Why do some companies tend to succeed in their attempts at not only attracting customers who tend to repeat their purchase of that company's specific brand, but also tend to have these customer's become "brand advocates" in attracting new customers for that company? In this e-book, the concept of customer loyalty, retention and customer relationship management (CRM) is evaluated and examined. Guest editor Richard C. Leventhal has collated a diverse collection of studies which address this, ranging from an analysis of the effectiveness of retail private-label credit cards in a crowded marketplace, to a case study detailing a marketing approach used by Volvo in the Australian marketplace | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Customer relations. | |
| 650 | 0 | |a Consumer behavior. | |
| 650 | 6 | |a Consommateurs |x Comportement. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Customer Relations. |2 bisacsh | |
| 650 | 7 | |a Consumer behavior |2 fast | |
| 650 | 7 | |a Customer relations |2 fast | |
| 830 | 0 | |a Journal of consumer marketing ; |v v. 23, no. 7. | |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=285518 |z Texto completo |
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