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Customer loyalty, retention, and customer relationship management.
Why do some companies tend to succeed in their attempts at not only attracting customers who tend to repeat their purchase of that company's specific brand, but also tend to have these customer's become "brand advocates" in attracting new customers for that company? In this e-boo...
| Clasificación: | Libro Electrónico |
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| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bradford, England :
Emerald Group Pub.,
Ã2006.
|
| Colección: | Journal of consumer marketing ;
v. 23, no. 7. |
| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | Why do some companies tend to succeed in their attempts at not only attracting customers who tend to repeat their purchase of that company's specific brand, but also tend to have these customer's become "brand advocates" in attracting new customers for that company? In this e-book, the concept of customer loyalty, retention and customer relationship management (CRM) is evaluated and examined. Guest editor Richard C. Leventhal has collated a diverse collection of studies which address this, ranging from an analysis of the effectiveness of retail private-label credit cards in a crowded marketplace, to a case study detailing a marketing approach used by Volvo in the Australian marketplace |
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| Descripción Física: | 1 online resource (117 pages) |
| Bibliografía: | Includes bibliographical references. |
| ISBN: | 9781846632389 1846632382 9781846632396 1846632390 |
| ISSN: | 0736-3761 ; |