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Emerging paradigms in the Indian marketplace /
This e-book on 'Emerging Paradigms in Indian Marketplace' continues the current debate on the importance of India in the global trade and the adaptations in marketing practices which will be required to penetrate the Indian market. India, for some time now the focal point of the global tre...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bradford, England :
Emerald Group Pub.,
Ã2006.
|
| Colección: | Asia Pacific journal of marketing & logistics ;
vol. 18, no. 4. |
| Temas: | |
| Acceso en línea: | Texto completo |
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| 245 | 0 | 0 | |a Emerging paradigms in the Indian marketplace / |c guest editor, Paurav Shukla. |
| 260 | |a Bradford, England : |b Emerald Group Pub., |c Ã2006. | ||
| 300 | |a 1 online resource (131 pages) | ||
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| 490 | 1 | |a Asia Pacific journal of marketing and logistics, |x 1355-5855 ; |v vol. 18, no. 4 | |
| 504 | |a Includes bibliographical references. | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a Cover; CONTENTS; EDITORIAL ADVISORY BOARD; Emerging paradigms in the Indian marketplace; Marketing paradigms and the Indian firm; An investigation into how individual and organisational consumption is affected when dealing with SME organisations from emerging economies; Brand origin in an emerging market: perceptions of Indian consumers; Advertising message processing amongst urban children; Importance of appropriate marketing strategies for sustainability of small businesses in a developing country; Relational switching costs, satisfaction and commitment. | |
| 520 | |a This e-book on 'Emerging Paradigms in Indian Marketplace' continues the current debate on the importance of India in the global trade and the adaptations in marketing practices which will be required to penetrate the Indian market. India, for some time now the focal point of the global trend toward strategic off shoring, has simultaneously become appealing as a market in its own right. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Marketing |z India. | |
| 650 | 0 | |a Business logistics |z India. | |
| 650 | 6 | |a Marketing |z Inde. | |
| 650 | 6 | |a Logistique (Organisation) |z Inde. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industries |x Retailing. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x Direct. |2 bisacsh | |
| 650 | 7 | |a TRAVEL |x Shopping. |2 bisacsh | |
| 650 | 7 | |a Business logistics |2 fast | |
| 650 | 7 | |a Marketing |2 fast | |
| 651 | 7 | |a India |2 fast |1 https://id.oclc.org/worldcat/entity/E39PBJmdx47cDXrRhBXHtbvPwC | |
| 700 | 1 | |a Shukla, Paurav. | |
| 758 | |i has work: |a Emerging paradigms in the Indian marketplace (Text) |1 https://id.oclc.org/worldcat/entity/E39PCY4TJWmqhBFfmbjd68F7pP |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 830 | 0 | |a Asia Pacific journal of marketing & logistics ; |v vol. 18, no. 4. | |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=285522 |z Texto completo |
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