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Emerging paradigms in the Indian marketplace /
This e-book on 'Emerging Paradigms in Indian Marketplace' continues the current debate on the importance of India in the global trade and the adaptations in marketing practices which will be required to penetrate the Indian market. India, for some time now the focal point of the global tre...
| Clasificación: | Libro Electrónico |
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| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bradford, England :
Emerald Group Pub.,
Ã2006.
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| Colección: | Asia Pacific journal of marketing & logistics ;
vol. 18, no. 4. |
| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | This e-book on 'Emerging Paradigms in Indian Marketplace' continues the current debate on the importance of India in the global trade and the adaptations in marketing practices which will be required to penetrate the Indian market. India, for some time now the focal point of the global trend toward strategic off shoring, has simultaneously become appealing as a market in its own right. |
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| Descripción Física: | 1 online resource (131 pages) |
| Bibliografía: | Includes bibliographical references. |
| ISBN: | 9781846631740 1846631742 9781846631757 1846631750 |
| ISSN: | 1355-5855 ; |