The Pursuit of New Product Development : the Business Development Process.

Mostrar otras versiones (2)

Product Development begins with an understanding of market needs, within a sound business model, a well-defined capital strategy, and well-thought-out strategic goals. This new book by industry-expert Marc Annacchino, will help the professional engineer, manager, marketer, and all others who must co...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Annacchino, Marc A.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Burlington : Elsevier, 2006.
Temas:
New products.
Product management.
Produits commerciaux > Gestion.
New products
Product management
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Front Cover
  • The Pursuit of New Product Development: The Business Development Process
  • Copyright Page
  • Contents
  • Dedication
  • Preface
  • Chapter 1: The Business Objective
  • Chapter 2: The Market Opportunity
  • Chapter 3: The Business concept to the New Product
  • Chapter 4: The Product and Business Plan
  • Chapter 5: Justifying a Program-The Accounting Viewpoint
  • Chapter 6: Starting Out
  • Chapter 7: Executing The Plan
  • Chapter 8: Manufacturing Development
  • Chapter 9: The Prelaunch Checklist
  • Chapter 10: The Product Launch
  • Chapter 11: The Pursuit and Product Management.
  • Chapter 12: Business Development Records Format
  • Index.

Ejemplares similares