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The Pursuit of New Product Development : the Business Development Process.
Product Development begins with an understanding of market needs, within a sound business model, a well-defined capital strategy, and well-thought-out strategic goals. This new book by industry-expert Marc Annacchino, will help the professional engineer, manager, marketer, and all others who must co...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Burlington :
Elsevier,
2006.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Annacchino, Marc A. | |
| 245 | 1 | 4 | |a The Pursuit of New Product Development : |b the Business Development Process. |
| 260 | |a Burlington : |b Elsevier, |c 2006. | ||
| 300 | |a 1 online resource (525 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 505 | 0 | |a Front Cover -- The Pursuit of New Product Development: The Business Development Process -- Copyright Page -- Contents -- Dedication -- Preface -- Chapter 1: The Business Objective -- Chapter 2: The Market Opportunity -- Chapter 3: The Business concept to the New Product -- Chapter 4: The Product and Business Plan -- Chapter 5: Justifying a Program-The Accounting Viewpoint -- Chapter 6: Starting Out -- Chapter 7: Executing The Plan -- Chapter 8: Manufacturing Development -- Chapter 9: The Prelaunch Checklist -- Chapter 10: The Product Launch -- Chapter 11: The Pursuit and Product Management. | |
| 505 | 8 | |a Chapter 12: Business Development Records Format -- Index. | |
| 520 | |a Product Development begins with an understanding of market needs, within a sound business model, a well-defined capital strategy, and well-thought-out strategic goals. This new book by industry-expert Marc Annacchino, will help the professional engineer, manager, marketer, and all others who must come together as a working team, to better understand their respective roles and responsibilities in that process. | ||
| 588 | 0 | |a Print version record. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a New products. | |
| 650 | 0 | |a Product management. | |
| 650 | 6 | |a Produits commerciaux |x Gestion. | |
| 650 | 7 | |a New products |2 fast | |
| 650 | 7 | |a Product management |2 fast | |
| 653 | |a New products. | ||
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| 776 | 1 | |z 9780080468327 | |
| 776 | 1 | |z 075067993X | |
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