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The Pursuit of New Product Development : the Business Development Process.
Product Development begins with an understanding of market needs, within a sound business model, a well-defined capital strategy, and well-thought-out strategic goals. This new book by industry-expert Marc Annacchino, will help the professional engineer, manager, marketer, and all others who must co...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Burlington :
Elsevier,
2006.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | Product Development begins with an understanding of market needs, within a sound business model, a well-defined capital strategy, and well-thought-out strategic goals. This new book by industry-expert Marc Annacchino, will help the professional engineer, manager, marketer, and all others who must come together as a working team, to better understand their respective roles and responsibilities in that process. |
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| Descripción Física: | 1 online resource (525 pages) |
| ISBN: | 9780750679930 075067993X 0080468322 9780080468327 |