Review of marketing research. Volume 3 /

Part of ''The Review of Marketing Research'' annual series that provides articles by the marketing field's leading researchers and scholars. The series includes literature reviews, methodologies, empirical studies, trends, international developments, guidelines for implement...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Malhotra, Naresh K.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Armonk, N.Y. : M.E. Sharpe, ©2007.
Temas:
Marketing research.
Marketing > Recherche.
BUSINESS & ECONOMICS > Marketing > General.
BUSINESS & ECONOMICS > Distribution.
Marketing research
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Managing customer relationships / Ruth N. Bolton and Crina O. Tarasi
  • A critical review of marketing research on diffusion of new products / Deepa Chandrasekaran and Gerard J. Trellis
  • On the distinction between cultural and cross-cultural psychological approaches and its significance for consumer psychology / Giana M. Eckhardt and Michael J. Houston
  • Consumer responses to price and its contextual information cues: a synthesis of past research, a conceptual framework, and avenues for further research / Dhruv Grewal and Larry D. Compeau
  • Store brands: from back to the future / Serdar Sayman and Jagmohan S. Raju
  • Language, thought, and consumer research / Dwight R. Merunka and Robert A. Peterson
  • You ought to be in pictures: envisioning marketing research / Russell W. Beik.

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