Review of marketing research. Volume 3 /

Part of ''The Review of Marketing Research'' annual series that provides articles by the marketing field's leading researchers and scholars. The series includes literature reviews, methodologies, empirical studies, trends, international developments, guidelines for implement...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Malhotra, Naresh K.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Armonk, N.Y. : M.E. Sharpe, ©2007.
Temas:
Marketing research.
Marketing > Recherche.
BUSINESS & ECONOMICS > Marketing > General.
BUSINESS & ECONOMICS > Distribution.
Marketing research
Acceso en línea:Texto completo
Descripción
Sumario:Part of ''The Review of Marketing Research'' annual series that provides articles by the marketing field's leading researchers and scholars. The series includes literature reviews, methodologies, empirical studies, trends, international developments, guidelines for implementation, and suggestions for future theory development and testing.
Descripción Física:1 online resource (1 volume)
Bibliografía:Includes bibliographical references and index.
ISBN:9780765621238
0765621231
9780857247254
0857247255

Ejemplares similares