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When ads work : new proof that advertising triggers sales /
Argues that well-planned and well-executed advertising campaigns can and should have an immediate impact on sales. This book features numerous examples from ad campaigns. It demonstrates that the strongest ad campaigns can triple sales, while the weakest campaigns can actually cause sales to fall by...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Armonk, N.Y. :
Sharpe,
©2007.
|
| Edición: | 2nd ed. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Jones, John Philip. | |
| 245 | 1 | 0 | |a When ads work : |b new proof that advertising triggers sales / |c John Philip Jones. |
| 250 | |a 2nd ed. | ||
| 260 | |a Armonk, N.Y. : |b Sharpe, |c ©2007. | ||
| 300 | |a 1 online resource (xix, 209 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 347 | |a data file | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a The single-source breakthrough -- The short-term effect of advertising -- The rapid spread of pure single-source research -- How a short-term effect can turn into a medium-term one -- Keeping the brand in the window -- An interlude of successful advertising campaigns -- Advertising that works -- Advertising that stops working -- Advertising that works in some cases -- Advertising that does not work -- Penetration and purchase frequency -- From insight to action -- Smooth sales trends -- The history of single-source research -- The first quarter-century of single-source research -- The calculation of advertising intensity -- The leading 142 brands in the product categories covered in this research. | |
| 506 | |3 Use copy |f Restrictions unspecified |2 star |5 MiAaHDL | ||
| 533 | |a Electronic reproduction. |b [Place of publication not identified] : |c HathiTrust Digital Library, |d 2010. |5 MiAaHDL | ||
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| 520 | |a Argues that well-planned and well-executed advertising campaigns can and should have an immediate impact on sales. This book features numerous examples from ad campaigns. It demonstrates that the strongest ad campaigns can triple sales, while the weakest campaigns can actually cause sales to fall by more than 50 percent. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Advertising |v Case studies. | |
| 650 | 0 | |a Sales promotion |v Case studies. | |
| 650 | 6 | |a Ventes |x Promotion |v Études de cas. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Advertising & Promotion. |2 bisacsh | |
| 650 | 7 | |a Advertising |2 fast | |
| 650 | 7 | |a Sales promotion |2 fast | |
| 650 | 1 | 7 | |a Advertenties. |2 gtt |
| 650 | 1 | 7 | |a Verkooptechnieken. |2 gtt |
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| 776 | 0 | 8 | |i Print version: |a Jones, John Philip. |t When ads work. |b 2nd ed. |d Armonk, N.Y. : Sharpe, ©2007 |z 0765617382 |z 9780765617385 |w (DLC) 2006005852 |w (OCoLC)64486281 |
| 776 | 0 | 8 | |i Print version: |a Jones, John Philip. |t When ads work. |b 2nd ed. |d Armonk, N.Y. : Sharpe, ©2007 |w (OCoLC)763406786 |
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